Scope and Importance of Digital Marketing
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Digital marketing is a bunch of techniques used in promoting or marketing products or services on the Internet. It is an online marketing strategy that brings together many varied functions to work towards the market growth of a business. Digital Marketing scope in India at present is phenomenal as the digital media is the new hot topic that works with the help of the internet and has proved to be the fastest medium of mass communication. 1)Why Digital Marketing is important?. It is expected that by 2020 the majority of the companies will have an online presence. In line with this, digital marketing is growing at a faster rate. Also, there will be a lot of career opportunities in digital marketing. Digital marketing opportunities also tend to shoot up India’s economic growth. Its authority across digital channels is undebatable and the growth of the digital market is seemingly rigid. Indians invest around 4.4 hours a day on the intern...