Digital Marketing

Digital marketing is a bunch of techniques used in promoting or marketing products or services on the Internet. It is an online marketing strategy that brings together many varied functions to work towards the market growth of a business. Digital Marketing scope in India at present is phenomenal as the digital media is the new hot topic that works with the help of the internet and has proved to be the fastest medium of mass communication. 1)Why Digital Marketing is important?. It is expected that by 2020 the majority of the companies will have an online presence. In line with this, digital marketing is growing at a faster rate. Also, there will be a lot of  career opportunities in digital marketing. Digital marketing opportunities also tend to shoot up India’s economic growth. Its authority across digital channels is undebatable and the growth of the digital market is seemingly rigid. Indians invest around 4.4 hours a day on the internet through their laptop/deskt

The majority of targeted customers are online, be it in rural areas or metropolitan cities hence it is very much essential for the businesses to be online as well. More online activity greater will be online purchases, hence a huge volume of customers are online and many are getting added daily as we read this blog and digital marketing is the best way to reach them. Traditional Marketing will not even cover 10 % of the population of what Digital Marketing can cover. Social media, email, and websites give organizations and start-up companies the ability to reach customers directly which means customers are consuming more information in digital form than ever before. 1) Digital Marketing Accelerates your sales revenue. The main aim of the companies is to increase sales and generate revenue and digital marketing is key to generate that revenue. Digital Marketing can also be called as Digital Sales. It will help people to buy products or services from y