Scope and Importance of Digital Marketing

Digital marketing is a bunch of techniques used in promoting or marketing products or services on the Internet. It is an online marketing strategy that brings together many varied functions to work towards the market growth of a business. Digital Marketing scope in India at present is phenomenal as the digital media is the new hot topic that works with the help of the internet and has proved to be the fastest medium of mass communication.

1)Why Digital Marketing is important?.

It is expected that by 2020 the majority of the companies will have an online presence. In line with this, digital marketing is growing at a faster rate. Also, there will be a lot of career opportunities in digital marketing. Digital marketing opportunities also tend to shoot up India’s economic growth. Its authority across digital channels is undebatable and the growth of the digital market is seemingly rigid. Indians invest around 4.4 hours a day on the internet through their laptop/desktops and also 3.1 hours through their mobile phones. With such a large time being invested in the internet, it emerges as a massive platform for using digital marketing.

Digital marketing is gaining importance for the following reasons,

    ◦    It has no comparison with other forms of marketing on an online platform.

    ◦    Digital marketing is more budget-friendly.

    ◦    Substantial increase in conversion rate.

    ◦    It generates excellent revenue.

    ◦    Targets maximum audience

    ◦    Mobile Users can have access to Digital Marketing

    ◦    Digital marketing also increases your brand reputation.

2)Career Opportunities in Digital Marketing.

Digital marketing has many job roles. The nature of these job roles are,

    ◦    Managing and Marketing Campaigns

    ◦    Content writing and creation for FMG companies and multinational companies for selling their products

    ◦    Interacting and connecting with people on Social Media

    ◦    Maintaining proper analysis of traffic generated through various mediums.

Moreover, digital marketing roles also include strategies like PPC (Pay-per-Click), Search Engine Optimization (SEO), Search Engine Marketing (SEM), etc.. These strategies ensure traffic to a company’s website and also increase awareness of the company’s products and services. Supporting digitization and knowing the importance of it, the Prime Minister of India has come up with the idea of digital India. Hence it is a clear indication that career opportunities are going to accelerate  at an exponential graph in India as well as around the world 

3)Various branches under Digital Marketing

Digital Marketing is like a tree and has various branches under it, The best part is it is up to you to decide which path to choose if you like all of it you can become a digital marketing executive.

There are various modules of digital marketing, these are the important ones

1) Content Marketing

2) Search Engine Optimization. (S.E.O)

3) Search Engine Marketing(S.E.M)

4) Social Media Marketing(S.M.M)

5) Email Marketing

6) Web Analytics.

There are many other modules that include user design and user interface, Depending on your choice if you need to work on backend S.E.O would be a good module to start, but if you need to work on frontend then Content Marketing and S.M.M is a good choice. It depends on your choice to try to experiment with each of these topics and whichever you find it interesting you can pursue that. There is an excellent Education Portal  called Eduvogue which can help you. Please refer here 

4) Salary structure for the Digital Marketer

Digital marketer has an excellent salary package and as reviewed by Glassdoor, it is 30% higher than paid in the job of the IT industry. These are some pay package

Role	Salary in Rupees
Digital Marketing Manager	4 lakhs to 10 lakhs
SEO Manager	3 lakhs to 7 lakhs
SEM/PPC expert	3 lakhs to 5 lakhs
Web developer/designer	3 lakhs to 6 lakhs
Social Media Manager	3.5 lakhs to 7 lakhs
Content Writer	2.5 lakhs to 5 lakhs

 Source – Payscale

5) Excellent source of passive income.

The digital marketing industry is a very trending and flexible. With skills and tools knowledge advancement, you can work as an independent digital marketer and can also provide consultation for the various niche in digital marketing. Many startup companies are looking for someone who can complete a part of a project for them, but you need to build a strong profile to work as a freelancer so that you can attract a number of employers.

6)Interconnection between Social media platform and Digital Marketing.

Ever since social media has become a daily necessity for the majority of the population these days, we can easily get to know their likes and dislikes.  This information is highly beneficial for the purpose of marketing. You can easily get to know about the updates people make on a daily basis and plan accordingly. You can categorize them based on their interests and have a high probability of meeting the right customers. Facebook has the largest number of users in modern as well as the rural world, You can market the right content to the right people.

7)Traditional Marketing versus Digital Marketing.

Digital marketing in India remains in constant development. The old methods of trusting print magazines or signboards for business advertisements, believing they alone could generate enough buyers for a company, organisation or to an individual to become successful, are gone. Digital marketing can influence lots and lots of people with cost-effective resources and targeting the audience all over the world. Door to Door selling and cold callings are the days of the past.

8)Future of Digital Marketing

Digital marketing has a very bright future This is because, the rate by which the country is expanding in with regards to everything, people will be heavily dependent on the internet in the coming years. Digital marketing in 2020 would be about relevance, reliability, and accuracy. And it will be possible only by embracing decision science, sizing up the structure, and boldly improving the ideology.

    ◦      The Business standard is optimistic that India’s digital economy would reach $1 trillion by 2022.

    ◦    Research also shows that by 2030 Indian digital economy would be half of the total economy. This increases a large scope for your career growth in digital marketing.

    ◦     More Than 20 lakh jobs will be generated by the end of the year 2020.

The future scope of digital marketing in India is going to be one that is all-inclusive Because of its ability to offer a broad range of economic, powerful and modern mediums of marketing.

9)Best methods to learn Digital Marketing.

You will need to learn digital marketing to sell and connect with the maximum audience.

To learn digital marketing  there are two ways which you can learn 

    •    online course 

    •    offline course, 

But from my experience, the offline course is better because you can be more focused and concentrate on an offline course than in an online course, One thing you would notice you start getting creative while solving solutions in the classroom, rather than attending online. Classroom coaching is very important to totally get involved in what you want to learn. If you are a 

working professional you can opt for a weekend batch. I find Eduvogue very interesting and professors are very good at letting you know the concepts, Have a look at the link and enquire here

Try to experiment which niche you are interested in, and surely pursue that, All the best.